Organic Dough Co
“We were delighted with the work that Sonya McKeefry of Fresh Designs delivered, the whole process was transparent right from the start with the onboarding of the brand direction to the extra attention to detail and effort working with our nominated packaging company to deliver required pre-press artwork files. Sonya's design ability coupled with her friendly approach and industry knowledge made the whole process enjoyable.”
BRADEN LOVERIDGE
VISION:
At the Organic Dough Co, they believe the best Pizza’s starts with exceptional dough. They source the best natural organic ingredients, unadulterated like that of the 18th century, to bring the very best dough to you and your pizza kitchen. Love and care really does make every bite taste special. That’s why Organic Dough Co produce all of their food in small batches. All of the dough is preservative free — full of flavour with quality ingredients — and none of the bad stuff!
Made in New Zealand on a modern Italian production line, the dough is snap frozen and packed immediately allowing you to cost effectively recreate your take on the Naples staple with the finest dough available!
PATH:
The brief was to showcase the all natural dough ingredients in a modern and contemporary way on the packaging while retaining the overall crafted feel. The gusset pattern highlighted the ingredients in a modern way allowing for a clean front space to showcase the logo and product information.
