VISION:

Monty’s Sunshine Bar and Kitchen is located at Sunshine Beach in Noosa, Australia. It is a small venue that captures the essence and mood of a casual beach bar, 100m to the surf with a bit of a whiskey bar feel. It is named after the owner’s Cobberdog, Monty.

It’s all about quality food, wine, cocktails and fun relaxed friendly service, with a beachy vibe.

Cafe by day and bar by night.

The brand identity needed to appeal to large demographic from billionaires to tradies, students to families.

PATH:

The logo had to be an illustrative representation of Monty the dog. Gold and blue were used in the brand colours reflections of the sun, sand and sea of Sunshine Beach and helped to capture the essence of a beach bar whilst still being stylish and approachable. A stylised water pattern and individual M logo were also designed to extend the range of the brand identity for social media and other collateral.