VISION:

St Andrews Limes has been producing lime based products since 2002 in Havelock North, Hawke’s Bay. The business started with equal parts innovation and creativity, a prolific number of limes were juiced, turned into unique products and taken to the local Farmer’s Market. The enthusiastic reception of these first lime products cemented the establishment of the business.

After rebranding the condiments range, it was decided to release two lime based sodas. The new zesty, sassy and refreshingly cool sparkling drinks were packaged in a can. Limonade was released first, quickly followed by Gingerade. Packaging also included a six pack carton design for both.

PATH:

The sassy pattern was the perfect design for the can and boxes fun, fresh with great shelf and customer appeal.