Paddock Six - Easthope Family Winegrowers
Packaging
Label Design
Tasting Notes
Website Design
Digital Video Concept & Creation
Solar panels provide power to their winery.
Client: Easthope Family Winegrowers
Photography: Lee Warren
We love the soil, the toil, and the spoils of the intertwining of family and terroir.
Our wines are unburdened by expectation, and instead seek to expose that invisible sensory thread from your glass to our stone laden site.
“Freedom over approval”.
VISION:
Paddock Six is a one hectare vineyard in Hawke’s Bay, owned by winemakers Rod and Emma Easthope. Long before this site’s potential for growing fine wine was recognised, it was known as Paddock Six within the much larger surrounding farm.
The Paddock Six name is reserved for those wines that fully capture the essence of their place. That site derived essence is revealed when favourable vintage conditions align with the Easthope’s craft.
Outside of picking, Rod and Emma Easthope are the only hands that touch their 3000 Syrah vines within the Paddock Six vineyard here in Mangatahi, Hawke’s Bay. They visit each vine up to 20 times a season. This intimacy with their vineyard means that differences between individual vines are noted. It’s an innate intuition that these particular vines produce grapes that just look, feel, and most importantly, taste right. You could call it their in-house Grand Cru classification.
The 2020 Paddock Six Syrah was the first vintage to attain this status. In 2020 their craft, the site and the weather aligned perfectly.
PATH:
The Paddock Six label and packaging had to fit within the existing Easthope Family Winegrowers branding. With this design, we were tasked with investing the identity with authority, character and gravitas as well as highlighting its limited edition and premium quality, only 650 bottles were made. The brand is about singular wines with an element of profundity that are only created through the efforts and skills of vested hands.
The mirror image of the letter D’s in the Paddock Six name mirrors the aerial image of the Easthope Homeblock Vineyards.
They were conscious of using local NZ providers for making the boxes and printing rather than having a gift box made and printed in China. The wooden box can be reused and environmentally friendly water based inks were used for screen printing on the wooden box.
Their wines and packaging are unburdened by expectation, and instead seek to expose that invisible sensory thread from your glass to their stone laden site. Only 650 bottles were made. Each bottle is numbered and packaged in a printed wooden box. A tamper sticker printed with the corresponding bottle number, seals the box.
